In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high innovation things. A couple of years back, in truth, the term “Search Engine Optimization” did not even exist! Website owners battled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed earnings. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.
Organic SEO still refers to the processes and techniques that are undertaken to optimize a site so that it gets great importance scores based on the keywords that the website is responsive to. The only distinction between Organic SEO and the SEO we now understand is that Organic SEO is a manual process vs. the existing automated procedures of page submission and change that identifies “contemporary” SEO. Organic SEO concentrates on promoting websites on the Natural online search engine results also called organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you truly think of is a “purist” method to website optimization since absolutely nothing is a “black box”. As a professional in Organic SEO, you understand optimization; you do not simply blindly trust it.
Organic SEO is based on a clear understanding of essential ideas, consisting of:
- Search engines and how they work
Obviously, you can not practice Organic SEO if you do not even understand how the first 2 letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based upon a specific keyword or keywords. The rank of a website is statistically identified by what is called as “key word density” or the ratio of keywords to the overall number of words of material in a website. Incoming links and their relevance is another element that determines your rankings. The gatherer of this statistical information is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a site through a process called “crawling”.
- Search Engine Optimization
You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main objective is basic: bring as numerous visitors to your website as possible by putting in impact on the search engine to place your website as near to the top of the list as possible. As a result of having more visitors, it is hoped that your site will create service for you. This outcome is every Organic SEO practitioner’s clear step of success.
- Viral Marketing
This is an important principle to comprehend if you are severe about ending up being a good Organic SEO expert. Viral Marketing is a strategy to significantly increase the variety of visitors to your site from a little base that you have established from your preliminary Organic SEO strategy. An example of Viral Marketing is to offer visitors to your site a chance to generate income from their own website by basically in your site’s link on theirs so that when people visit their website, then there is a likelihood that they will visit yours. This strategy is definitely a convenient element of the arsenal of a professional of Organic SEO.
- Optimized Domain Names
Among the simplest principles to comprehend, yet also one that is not as simple to implement. Getting a keyword-rich domain name is every Organic SEO specialist’s dream because it carries so much weight in the importance scale. If you domain is exactly what you are offering, you will be able to efficiently cruise on without much of an issue in the rankings. The problem, obviously, is that there is a very high likelihood that the “excellent” domain names already come from somebody, and this makes an Organic SEO specialist life harder.
- Keyword Research
This is the first step on the list of to-dos for an Organic SEO specialist since it plays a major function in identifying your optimization technique. Considering that it takes months for any optimization strategy to work, an Organic SEO expert’s efforts will be wasted if he makes the mistake of enhancing a site based upon keywords that are not as popular as he presumed.
Becoming an Organic SEO expert is not a simple job at all due to the fact that it needs a deep understanding of the principles that those making use of automated systems consider approved. There is a significant advantage, however, of Organic SEO vs. the “lazy guy’s” SEO: A clear understanding of the ideas permits you to analyze SEO circumstances more precisely and create methods that are more appropriate and responsive to your site’s requirements.